Rhea Writes

Objectification of humans on the basis of their gender is a common issue in recent times.  Female objectification by male involves a woman being primarily viewed as an object of male desire, rather than as a whole person. Even in commercial media and advertising, their depiction is limited to that of girls with low self-esteem using beauty products, mainly skin whiteners, to boost their confidence and become beautiful to get the man of her dreams. Fairness creams are known for building self-esteem of women since eternity. India got its first commercial fairness cream as early as 1919 in Afghan Snow, manufactured by E.S. Patanwala. The era of Feminism led to women’s sexual emancipation ushering the phenomenon of role reversal among women and men whereby women view men as sex objects, in a manner similar to what they criticize about men’s treatment of women. Because of the society’s accepted contemplation about the objectification of women, the new-found objectification of men ...