Rhea Writes

Film and television content provided through a high-speed Internet connection instead of cable or satellite provider is what OTT is, in a nutshell. OTT platforms like Netflix, Amazon Prime, Hotstar, Zee5, Voot, Sony Liv and others provide a large number of audio-visual contents to its consumers in exchange for a reasonable monthly or annual subscription. Consumers, mostly the millennials, prefer OTT platforms more than traditional mediums of entertainment as OTT comes with a number of benefits- advertisement free content that can be streamed anywhere and anytime, giving them freedom.   Pocket friendly subscriptions for one or multiple devices.   THE SHIFT: Since mid-1990’s, digital content delivery via internet protocol was the only means for television service providers to dispense content to the consumers. With only a television subscription and a set-top box, access to films and television content was easy but limited to only a number of channels, whatever available in that speci