Rhea Writes

The prevalent notion about Feminism in the Indian society, especially among teenagers and middle-aged people, the two groups most vulnerable to the contents they are exposed to on television and internet, needs a positive transformation. Feminism is commonly misinterpreted by them as ‘Misandry’ or men hating agenda. The only time these people care about male oppression are when feminists protest against oppression of women. Some people also believe that the rise of feminism is resulting in the oppression of men. Of course, there are people who are not influenced by the negative portrayals of gender in media but most of them tend to inculcate within themselves what they see in television and internet, throughout the day. They practice these behaviours in real life which creates a gap and withholds the desired progress of the modern society, often trying to dominate the recessive groups by controlling their actions and decisions. This phenomenon can be understood better by the collect...

Objectification of humans on the basis of their gender is a common issue in recent times.  Female objectification by male involves a woman being primarily viewed as an object of male desire, rather than as a whole person. Even in commercial media and advertising, their depiction is limited to that of girls with low self-esteem using beauty products, mainly skin whiteners, to boost their confidence and become beautiful to get the man of her dreams. Fairness creams are known for building self-esteem of women since eternity. India got its first commercial fairness cream as early as 1919 in Afghan Snow, manufactured by E.S. Patanwala. The era of Feminism led to women’s sexual emancipation ushering the phenomenon of role reversal among women and men whereby women view men as sex objects, in a manner similar to what they criticize about men’s treatment of women. Because of the society’s accepted contemplation about the objectification of women, the new-found objectification of men ...